I’m a Swiss packaging graphic designer currently working in New York and relocating back to Switzerland.

With so much of design living in the digital world, I love seeing an idea become something tangible. Whether it’s a seasonal or a year-round collection, my work is largely rooted in retail packaging—cartons, hangtags, backcards, header cards, belly bands, and everything in between.

I enjoy every step of the process, from the first click of my mouse to holding the final production sample in my hands. I shape how a product is packaged, set the structural direction, and work closely with factories to develop and refine dielines—balancing visual impact and functionality throughout the process.